Simple Micro Product Creation

So in the last article on “Micro Product Creation”, you learned to brainstorm ideas for your new micro product.

One of the problems you might encounter (as you try to create a product) is that even though you know the “market” you want to enter and a general idea for your product, creating the outline for your product can be very challenging.

In this article, I’ll show you how you can use a very simple idea to create an outline for your product. I call this method the…


“The Dummy Method”
This is a continuation of an idea I gave you in the last article, where you use the dummy guide books to come up with market ideas. For this method to work, you simply either go to the bookstore and pick up a “dummy guide” OR go here:

http://www.dummies.com/



Once there, you’d want to go to the “bookstore” section of the site by clicking here:

When you’ve arrived inside their bookstore, you want to pick the proper category:

Once there, pick your topic…

Let’s say for the sake of argument that you are in the numismatic / coin collecting niche (it’s pretty popular at the moment), which is in the “Crafts and Hobbies” category:

Click on the product name and you will get to the “product details” page.

Here you have two options:

1) The clickable “Table of Contents” tab (which is below the picture of the book), or

2) To download the “Table of Contents” Excerpt PDF file (in the “Read an Excerpt” box to the right of the screen)

Personally I recommend you download the “Table of Contents” Excerpt PDF file, simply because it’s much more detailed than the information you get from clicking the “tab”.

Here’s an example of what the information under the “Table of Contents Tab” looks like:

If you choose to download the PDF file, you will not only get a basic listing of chapters etc. of the book (like you see above), but you will also get more details about every single chapter:

As you can see there’s a lot more details, including chapter topics and sub-topics!



JACKPOT!


As you can see in the picture, the “table of contents PDF” has been broken down into “Parts” (Part I, Part II, Part III etc.) and “Chapters”. Some of the sub-topics are not too descriptive (so you can simply throw those out), but it gives you a pretty good idea for how you can structure the content of your own product.



“Great! But How Do I Use This Info?”
It’s simple.
Depending on the scope of your product, you could create a something out of either one chapter in the book OR one “Part” of the book.

Either way, the dummies guide gives you a breakdown of how to structure your content to finalize your product, and a list of ‘bullets’ for your sales letter (you can use later on in your sales letter).

So, to give you a more concrete example, you could either write a micro report on “How to buy Coins Safe Way” (which is a “Part” of the book), then use the chapter headings as your bullet points.

Note: Just make sure you change the wording of the title of your report AND the chapter heading (your bullet points).

Here’s what the table of contents will “give” you:

You could also create a micro product on “How to not get scammed by Fake Coin Artists” (or whatever).

This would be a report built around only Chapter 15 of the book. Then use the chapter topics and sub-topics from within the chapter for your bullet points / chapters for your own product:

Super Simple Tip: By the way, if you’re a niche blogger, this is a super simple way to come up with blog post topics!.